I check Google Analytics daily. I am regularly amazed and baffled as to what I find. Today, for example, I find that someone googled “blacksmith in Amelia Ohio” to find out that they are from Caserta Aversa, Italy. Another person googled “Scott Gregory farrier” from Victoria, Australia. A notable amount of my traffic comes from eastern Russia from southern Siberia to just north of Mongolia! They use google translation services and my search bar (a remarkably useful tool) and browse it thoroughly. Florida traffic makes up by far the largest part of my traffic (with a great deal of designed effort on my part), but with ZERO conversions.

Just about any farrier related vocabulary shows my site dominating the top 10 on google. Anyone in the website world knows what kind of consistent effort that requires. In the process, various patterns emerge. Pondering these patterns over time show who is out there and what they are looking for.

Many early morning hours this winter went into building a pure and minimal operating system and designing a simple and versatile work flow for our network. It is truly state of the art. I had therefore slowed, but not neglected content, and have a growing portfolio of articles to continue editing and weave into this site.

I love helping my clients achieve success through the soundness of their horses and I love communicating that fact in a variety of ways just like you love riding. This next round of effort will be fun for me and I really hope you enjoy it too. The benefits can be for us all.

 

Leave a Reply

Set your Twitter account name in your settings to use the TwitterBar Section.